Cookie and Privacy Policy

Latest update July 2024

1. Introduction and Contact Information

In this information, Simas Filters A/S explains how we process your personal data when you visit our website, customer centre, and web shop, sign up for our newsletter and information, and/or represent one of our customers or suppliers. We place great emphasis on protecting your privacy and recommend that you carefully read this privacy policy. Feel free to contact us with any questions via the contact form on our website, by email at mail@simas.filters.dk, or by phone at +45 8758 1020.

2. What personal data do we collect and process?

Personal data is any information that can be used to identify you as an individual. Simas Filters acts as the data controller and processes various types of information about you depending on our relationship with you, such as: 

> When visiting the website, we collect information through cookies such as IP address, device type, pages visited, etc. See our Cookie Information further down the page.

> If you are a customer, supplier, or partner, we process names, contact details, company and billing information, etc., which are necessary to complete a transaction and manage our business relationship. This may also include information provided to us by a third party.

> When you sign up for newsletters and information, we store your email address and analyse which information is read first and most (behavioural analysis).

> Information provided to us via our customer service or other contact with Simas Filters and our employees.

> Contact information if you have filled out a contact form.

> Information from official or other sources, such as social networks.

3. For what purposes do we process your personal data?

We use the aforementioned personal data for the following purposes:

> Improve our website: We continuously strive to improve our website content and therefore use cookies and other relevant techniques and statistical tools to understand how visitors use our website and how we can make it more user-friendly.

> Adjust and improve the user experience: To add new relevant features or display targeted ads or content to specific groups, we may analyse website usage. This data collection is not used to identify individuals but to analyse how individuals in general, or how groups, use the website.

> Send service and marketing materials: We send newsletters and relevant information that you have subscribed to (please note – you can always unsubscribe via the links included in the individual messages).

> Manage business relationships: Our relationship with the customer or supplier you represent is important to us, and we need to communicate with you about, for example, offers, orders, products, and/or services.

> Provide good customer service: We strive to maintain good and professional service when you contact us with, for example, inquiries or complaints. Your information and feedback help us respond quickly and find effective solutions.

> Sell our products: We use the relevant information to follow up on sales opportunities and interest in our products and services, for example, through the contact form on the website.

> Targeted advertising: Website users may encounter content or ads presented by us or our advertising partners. We use cookies and other similar technologies to display ads based on, for example, your browser or page visits.

4. When are your personal data deleted?

We store your data for as long as necessary to fulfil the purposes described above. After that, the data will be deleted. If you are a representative, we will keep your data for as long as you remain the designated representative of the company you work for. Once that is no longer the case, your contact information will be replaced with that of a new representative. If you subscribe to our newsletter and information, we will retain your details until you unsubscribe (always possible via the link in the emails sent). See also our Cookie Information for details on how long we store data collected through cookies.

5. On what legal basis do we process your personal data?

We have implemented technical and organizational measures to prevent your data from being accidentally or intentionally deleted, disclosed, accessed by unauthorized parties, misused, or otherwise processed in violation of the law. At Simas Filters, registered information is stored and communicated securely using, for example, virus scanning, backups, and recovery procedures for all servers. Internal guidelines also define the framework for authorization and access control, as well as logging.

6. Who do we share personal data with?

Your personal data may be shared for the purpose of planning and organizing the delivery of our products or services. For example, they may be disclosed to distributors, solution or service providers, or financial institutions. We ensure clear instructions for our partners and specific agreements that guarantee a high level of security around your personal data.

We strive to store your personal data within the EU and EEA. However, it may occur that we use providers who process your personal data in or from countries outside the EU/EEA. To the extent that personal data is transferred to third countries, Simas Filters ensures an adequate level of protection by entering into EU Standard Contractual Clauses with the recipient or by ensuring that the recipients are at least: subject to specific certification mechanisms or located in “safe” third countries approved by the European Commission.

7. Your rights in relation to our data processing

In accordance with applicable data protection legislation, you have the following rights regarding our processing of your personal data:

The right of access
The right to be forgotten
The right to data portability
The right to be informed
The right to have data corrected
The right to restrict processing
The right to be notified

Please contact us if you wish to exercise any of these rights. If we make changes to this policy, a new version will be published on our website.

8. The website's use of cookies

Simas Filters' website uses cookies. Cookies are small data files that websites use to remember users who visit a website multiple times. They help track how users interact with the website.
We use cookies to personalize the content on our website so that it is as relevant as possible for you. We also share information about your usage with our partners in social media, advertising, and website traffic analysis.

The law states that we can store cookies on your device if they are strictly necessary to deliver the service you have explicitly requested to use. For all other types of cookies, we must obtain your consent.

9. The purpose of our use of cookies

Cookies may be necessary for the website to function. In addition, we use cookies as part of our service to display content that is as relevant as possible to you. Cookies help us get an overview of your visit to the website, so we can continuously optimize and tailor the website to your needs and interests. For example, cookies remember what you have added to a potential shopping cart, whether you have visited the site before, if you are logged in, and which language you would like to be displayed on the website. We also use cookies to target our ads to you on other websites.

You can see which services set cookies and for which purposes under the different categories: Necessary, Functional, Statistical, and Marketing through the cookie icon at the bottom of simasfilters.com.

10. Third-Party Cookies

To further develop and improve the website, we use cookies from certain third parties to analyse user behaviour and fulfil the purposes described above. The third party collect statistics, etc., and place cookies on your computer on our behalf.

11. Storage and Deletion of Your Cookies

You can always reject cookies by changing the settings in your browser on your computer, tablet, or phone. However, please be aware that if you reject cookies, there will be features and services on the website that you will not be able to use (because they depend on cookies).
The duration for which a particular cookie is stored on your devices and browsers varies. A cookie's lifespan is calculated based on your last visit to the website. When the cookie's lifespan expires, it will be automatically deleted.
Cookies you have previously accepted can also be deleted. How you delete them depends on the browser you are using (Chrome, Firefox, Safari, etc.) and the device (mobile, tablet, PC, Mac). It is typically under Settings - Security and Privacy, but this may vary from browser to browser.
You can change your consent via the cookie icon at the bottom of our website.
Learn more about who we are and how to contact us on our website. For more information on how we process personal data, refer to sections 1-7 in this Cookie and Privacy Policy.
Your consent to cookies applies to the following domains: www.simasfilters.dk and www.simasfilters.com.